Parts Unlimited recently released its 2019 Snow catalog. The over 800-page edition of Parts Unlimited’s 2019 Snow catalog is full of all essential riding apparel, including helmets, jackets and gloves.  Customers ...

Yamaha unveiled an all-new Power Assist Bicycle prototype called the Wabash yesterday at the Interbike Expo. This all-new model is designed and developed for adventure rides specifically for the U.S. ...

For the second time in 2018, Rockford Fosgate, the industry leader in high-performance audio systems, has joined The Legends Rally as supporting sponsor, this time for the October 4-8 400-mile ...

MotoAmerica and its racers, teams and fans will celebrate the exhilarating 2018 season of racing with the annual Night of Champions awards ceremony on Oct. 11 on the world-famous Las ...

North Carolina’s largest motorcycle festival, Capital City Bikefest, organized again this year by Tobacco Road Harley-Davidson in Raleigh, will be filmed for History Channel’s “ToyMakerz” television series and will include ...

Having been with Powersports Business for only two months, I was ecstatic to be offered the opportunity to travel to Hangzhou, China for CFMOTO’s 2018 China Dealer Meeting. After over a ...

Fox Factory Holding Corp announced that it will be formally introducing its Long Haul suspension for semi-tractors at the California Trucking Show in Ontario, California, from Oct. 20-21. “We are ...

BY NAPOLEAN TETREAULT As fall approaches and summer riding makes way for back-to-school shopping, we take the time to reset our stores with seasonally appropriate merchandise in order to stay ...

BY SCOTT HOCHMUTH Every dealership wants to achieve full potential with all groups of customers and riders.  Unfortunately, however, one particular group of riders continues to elude many dealers: women. Although ...

Polaris Industries Inc. and WSI Industries, Inc. today jointly announced the execution of a merger agreement by which Polaris will acquire all outstanding common stock of WSI Industries for $7.00 ...