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2010 Powersports Business Market Data Book



2010 Powersports Market Data Book


Editor's letter
Dealers

Survey findings
Dealership revenue breakdowns
Dealership workforce
Full-time employee benefits

Industry Closeup

Dealer benchmarks
Dealer expense trends
Wholesale price fluctuations
Wholesale data report
Top-selling new U.S. Models
Used vs. new sales in the U.S.
Consumer survey findings
Unit Sales

U.S. Market share
2010 first-half sales
ATV market
UTV market
Motorcycle market
Scooter market
Snowmobile market
PWC market
International

Sales outside the U.S.

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