Aprilia Taps New Style Manager
September 21, 2006
Filed under Uncategorized
Italy's Piaggio Group has hired former Honda and Ducati designer, Miguel Galluzzi, as head of the Aprilia Style Center.
A graduate of the Pasadena Art Center's College of Design, Galluzzi began his career with two-wheelers in 1989 when he joined Honda as a motorcycle designer and was given the tasks of following the latest European style trends and working on a 600cc project.
In 1989, he teamed with the Cagiva Group and subsequently designed the Ducati Monster, 900 SS and 944 ST, the Cagiva Planet, Raptor and Xtra-Raptor, and all the Husqvarnas from 1997 on.
Galluzzi will report directly to Aprilia Brand Manager Leo Francesco Mercanti.
“The arrival of Miguel Galluzzi is an extremely important step in our development of different competences within Aprilia,” Mercanti said. “Our strategy now is to achieve a more extensive and more aggressive coverage of the main segments of today's motorcycle market through a range of easily identifiable products, advanced technology and innovation, and unmistakable style.”
“Joining the Aprilia team is going to be a great creative stimulus for me,” Galluzzi said. “I was well aware that joining Aprilia meant joining a dynamic and high-tech company within the context of one of Italy's top industrial groupings. I'm convinced we can achieve great things together.”