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Ehlert Combines ATV and Snowmobile Units

Ehlert Publishing Group has combined its all-terrain vehicle and snowmobile divisions into one unit, which will now be called the Ehlert Off-Road Group. The new group will include five industry-leading publications and correlating web sites: ATV Magazine, ATV Sport, Snow Goer, Snow Week and the Ultimate Snowmobile Buyers Guide.
The Ehlert Off-Road Group will be under the guidance of powersports industry veterans John Prusak and Mark Rosacker. Prusak will serve as Publisher/Editorial Director. He has been with Ehlert for 13 years and has served in a variety of roles, including Editor of Snow Goer and Snow Week, Associate Publisher of Powersports Business, and Publisher of the Ehlert's ATV and Snowmobile Groups.
Rosacker will serve as Associate Publisher/Advertising Director. He has been with Ehlert for 11 years, starting as an advertising sales representative for the company's snowmobile and all-terrain vehicle titles. He moved to Sales Manager of the Watercraft and the Snowmobile Groups, before being named Associate Publisher of the Snowmobile Group last year. Rosacker will head up an experienced sales team that includes ATV Sales Manager Allison Gruhn, advertising sales representatives Lane Uherka and Laura Kiesler, and National Sales Representative Kelly Schulman.
The following editorial changes have also been announced, as part of this realignment:
- Snow Goer Editor Tim Erickson will now also serve as Editor of ATV Magazine, while Jerrod Kelley remains the Editor of ATV Sport
- Chris Vogtman has been named Managing Editor for both of the ATV titles
- Tom Kaiser was recently hired as Associate Editor for both of the ATV titles
- Veteran snowmobile editorial staff member Lynn Keillor has been named Editor of Snow Week
“Prior to rejoining us in 2003, Tim worked in the ATV marketing & public relations department at a major manufacturer. His knowledge of, and experience in, both the snowmobile and all-terrain vehicle markets will be a great benefit to the new group moving forward,” Prusak said. “Having Tim join with Jerrod and Chris, both of whom are well-respected throughout the ATV market, gives us an experienced editorial team that is unmatched in that market.”

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