Kawasaki Teams with Cabela’s
Kawasaki Motors Corp., USA plans to sell ATVs, Mule utility vehicles and associated parts and accessories at select Cabela’s stores.
The two companies recently entered into an agreement making five Cabela’s showrooms “authorized full-service” Kawasaki dealerships offering Kawasaki vehicles, parts and accessories, and service departments staffed by trained technicians.
The agreement allows Cabela’s to sell ATVs and Mule vehicles in Sidney, Neb.; Owatonna, Minn.; Dundee, Mich., and Kansas City, Kan. A location in Hamburg, Penn., will sell Mule exclusively.
Founded in 1961 as a small merchant that offered fishing flies through advertisements in national outdoor magazines, Cabela’s features approximately 245,000 SKUs and circulates more than 120 million catalogs with over 76 separate titles.
The company currently has 15 stores throughout the United States. Plans for 13 additional locations are underway. Stores range in size from 35,000 square feet to 247,000 square feet, and include large-format destination retail stores which are 150,000 square feet or larger.
