Chicago Cycle, a retail superstore owned by Giant Motorsports, Inc., has added the Kawasaki brand of products to its inventory.
Giant Motorsports, Inc., Salem, Ohio, operates two subsidiaries, W.W. Cycles (dba Andrews Cycles) in Salem, Ohio, and Chicago Cycle in Chicago. W.W. Cycles carries Honda, Yamaha, Suzuki, Kawasaki and Polaris. Chicago Cycle now sells Honda, Yamaha, Suzuki, Kawasaki and Ducati.
Chicago Cycle generated approximately $40 million in sales last year. Giant management estimates that brands now carried by the Chicago Cycle store account for approximately 70 percent of the market for motorcycles, ATVs and scooters.
Giant officials say they are attempting to leverage revenue and earnings growth through accretive acquisitions in new regions, through internal growth, and through utilization of rollup and consolidation strategies in what they term a “fragmented powersports national dealer environment.”
"The relocation of our Chicago store to a new 95,000-square-foot facility in April 2005 has allowed us to pursue strategic opportunities that should continue to increase our market share," said Greg Haehn, President of Giant Motorsports, Inc. “We continue to refine our powersports 'superstore' concept and expect our two stores in Ohio and Illinois to generate over $100 million in retail sales during the current year.”
Copyright 2006 Powersports Business