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BRP Continues Online Films Series

June 20, 2006
Filed under Uncategorized

Bombardier Recreational Products Inc. (BRP) plans to continue with the Sea-Doo Films series, the manufacturer's latest viral marketing campaign. Providing Hollywood-style entertainment, the films are an effort to excite consumers about PWC and sport boats. Television commercials have been beckoning consumers to visit to watch the offerings.
"We've developed the action-packed Sea-Doo Films Series to build on the excitement of hitting the water, and to reinforce the fact that fun and adventure awaits aboard Sea-Doo PWC and sport boats," said Pierre Arsenault, vice president and general manager for snowmobiles, watercraft, ATVs and sport boats at BRP. "Sea-Doo PWC and sport boats are cleaner, quieter, and more technologically advanced than ever, and we have created a marketing vehicle that echoes this innovative thinking in a fun, interactive way."
Titled "Rusty Dogs," "Hijacked" and "Harbour Towne," the three films - each between eight and ten minutes in length - were produced by veteran filmmakers at Backyard Productions in partnership with BRP's advertising agency, Chicago-based Cramer-Krasselt.
To view the films, visit

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