Dealership University, an Atlanta-based developer of online, interactive training courses for the powersports industry, has added 39 product knowledge courses covering the product features and benefits of Kawasaki, Honda, Suzuki, and Yamaha vehicles.
Dealership University management says the online training courses offer dealers a systematic way to educate and test their sales staff on the product features and real-world customer benefits of leading manufacturers' vehicles so they can strengthen their presentations and close more deals.
“All too often dealership salespeople mention feature after feature when speaking with an interested buyer, but forget to explain how those features will affect the user's experience,” said Rod Stuckey, president of Dealership University. “We have designed our new product knowledge courses to educate salespeople on the product features as well as the benefits of these features so salespeople will be able to articulate the real-world product benefits and intelligently answer customer questions during their presentations.”
Each online course features an interactive combination of audio, videos, graphics, and text complemented by self-checks throughout.
The courses, segmented by manufacturer, product type and vehicle class, present the product features, discuss the consumer benefits of the features, and include a test to track the participant's comprehension and course completion. Additionally, all Dealership University online training courses include tracking features for dealers and managers to track the progress of their individual employees.
The new product knowledge courses are available immediately via Dealership University's online training interface. To learn more, visit www.dealershipuniversity.com/productknowledge.html.
Copyright 2006 Powersports Business