Motion Pro, Inc., San Carlos, Calif., has teamed with Shopatron Inc., San Louis Obispo, Calif., a company that provides ecommerce solutions to manufacturers that want to capture online sales without disrupting their existing distributor and dealer relationships.
Already well-established in the sports apparel, shoe and toy markets, Shopatron allows consumers the ability to purchase Motion Pro cables, throttles, levers, tools and accessories online from the Motion Pro website, www.motionpro.com. Orders placed with Motion Pro on its website are fulfilled by dealers that have signed up with Shopatron.
“We could not be more excited about the benefits that Shopatron allows us, our distributors and our dealers,” said Motion Pro President Chris Carter. “Customers come to our web site ready to buy, and with Shopatron we can capture those sales right away and then have those web sales ready to be fulfilled by our retail dealers. This is a win-win situation for Motion Pro, for our distributors, and for our dealers.”
Signing up with Shopatron is free for powersports dealers and requires no obligations.
“Orders placed online on the Motion Pro website are transferred electronically to Shopatron,” said Motion Pro Sales Manager Brandon Baldwin. “Participating dealers can enter the Shopatron web site to view those orders and select orders that they want to fulfill. Shopatron then awards each order to the dealer nearest to the customer and instructs the dealer to ship the order within 24 hours.”
Motion Pro sets the retail price charged on each order and a reasonable freight charge is added to each order. Shopatron deducts a small fee from each order and pays the dealer every 15 days for all their shipments.
“Every dealership can now participate in ecommerce sales without the cost and expense of creating their own website,” Baldwin said. “All they need is a computer with web access and email.”
Copyright 2006 Powersports Business