BMW’s 1Q U.S. Cycle Sales Drop 9.6%
BMW said it sold 19,051 motorcycles worldwide during its first quarter ended March 31, a 10.6 percent drop from the 21,304 units retailed during the first three months of 2005.
Motorcycle segment revenue for the first quarter was Euro 313 million, down 1.6 percent from Euro 318 million for the same period in 2005. Pre-tax profit was Euro 29 million, down 6.5 percent from Euro 31 million last year.
BMW’s first quarter motorcycle sales in the U.S. numbered 2,304 units, a decline of 9.6 percent from the first quarter 2005. In Europe, the brand sold 14,185 units, 12.8 percent fewer than last year. The largest downturn in sales occurred in Germany, the brand’s strongest market, where the sale of 3,817 units represented a sales decline of 30.9 percent compared to last year.
Worldwide, BMW’s best-selling model during the recently ended first quarter was the R 1200 GS, responsible for sales of 6,046 units. The R 1200 GS was followed by the F 650 GS, responsible for sales of 2,834 units; and the R 1200 RT, responsible for 2,673 sales.
