Triumph Motorcycles (America) Ltd. has appointed Mark Kennedy as CEO, responsible for the manufacturer's operations in the U.S. and Canada as of July 1. Kennedy replaces Mark Brady, who recently left after 15 years with the firm.
Serving the United States, Canada and Latin America, Georgia-based Triumph Motorcycles (America) Ltd. is a wholly owned subsidiary of UK-based Triumph Motorcycles, Ltd.
Triumph said Brady played a key role in Triumph's growth in the U.S. during the past five years, and said he left “to pursue new opportunities.”
Kennedy joined Triumph 15 years ago as an operator on the assembly line and worked his way up through the organization. He has spent the past five years as CEO of Triumph Motorcycles S.A. (TSA), the subsidiary responsible for Triumph's operations in France and Switzerland. Triumph said TSA delivered retail sales growth of 46 percent in 2005.
Triumph has introduced two new models in each of the last three years and has plans to continue to do so for the next several years.
Tue Mantoni, Global Commercial Director of Triumph Motorcycles Ltd., said the company designed a significant part of its new model development program and global strategy around the needs of the US consumer, and said Kennedy's abilities will benefit future business.
“North America is a very important region for Triumph and the market we expect to deliver the biggest growth,” she said. “With Mark Kennedy, we have a strong, visionary CEO on the ground in the US who can deliver this strong growth and assure our dealers that Triumph is the winning brand of the future.”
Copyright 2006 Powersports Business