The World Snowmobile Association, the eight-year-old governing body for numerous regional and national snowmobile competitions, plans to expand its sanctioning involvement to include national professional ATV racing events, along with its popular Snocross events. To reflect this expanded vision, the sanctioning body is now called the World PowerSports Association (WPSA). As a result, two new brands have been created, the “PowerSports Snowmobile Tour” and the “PowerSports ATV Tour.”
Additionally, the WPSA's parent company has been renamed PowerSports Entertainment, Inc. The company headquarters will remain in White Bear Lake, Minn.
“We are pleased to expand and enhance our role in the powersports racing industry with the unveiling of PowerSports Entertainment, Inc.,” said newly named PowerSports Entertainment, Inc. CEO Rick Murphy. “The organization has experienced many positive changes during the last several months. Those changes represent a renewal of our dedication to accomplishing our core objectives: increased national awareness, television viewership and fan attendance. Most importantly, as part of our overall goals, we have significantly enhanced our snowmobile and ATV-related television programming.
“Our television broadcasts will begin airing with the (10-race) Snowmobile Tour in January on a major cable television network and will run for consecutive weeks in virtually the same time slot,” added Murphy. “The new television package will feature action-packed racing, as well as giving our fans the inside scoop on our riders and teams.”
The company secured a similar 10-race programming package for the ATV Tour.
Along with a comprehensive marketing and public relations effort to support the Tours, several sponsors continue to contribute to the growth of the sport. Participation from Ski-Doo, Arctic Cat and Yamaha has expanded this season, while the U.S. Air Force, AMSOIL, Parts Unlimited and others have also increased sponsorship involvement.
Last season, more than 300,000 fans attended Tour events and upwards of 3,000 competitors participated at a regional or national level. Fan opportunities include autograph sessions and paddock access, VIP viewing programs, demo rides, vendor displays, immersive games, and trail rides at select venues.
The WPSA also is in the process of redeveloping its web site, www.wpsaracing.com, to include inside information on the tours, as well as live timing and scoring, and streaming audio and video.
Copyright 2005 Powersports Business