The Off-Road Business Association (ORBA) has added a Winter Industries Coordinator to help build a coalition between businesses that deal with products for motorized recreation in the snow and those that deal with products for the dirt.
ORBA tapped Fred Wiley, president of the California-Nevada Snowmobile Association and board member for several national snowmobile organizations.
“Fred represents a large segment of the industry that we haven't yet had a chance to cultivate,” said Roy Denner, president and CEO of ORBA. “Our non-profit trade association has become the voice of the motorized off-road recreation industry and we look forward to input and participation from the winter industry related businesses.”
“I've been watching this organization grow for several years and believe their professional business-like approach to promoting the motorized off-road recreation industry is really making a difference,” said Wiley, who will be working out of his home office in Bakersfield, Calif. “I look forward to being part of that effort.”
Santee, Calif.-based ORBA is a non-profit trade association composed of off-road related businesses united to promote common goals that support the prosperity and growth of the motorized off-road recreation industry. For more information, call 619/449-0778.
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