Organizers of INTERMOT, the international motorcycle trade fair, say they expect a strong showing of U.S. products at the 2006 event, scheduled for October 11-15, 2006, in Cologne, Germany.
Darrin Stern, Chicago-based U.S. Project Manager of INTERMOT for Koelnmesse, Inc., says preliminary talks with the U.S. motorcycle and aftermarket exporting community have been promising.
“The weak U.S. dollar compared to the EURO has put a spotlight on U.S. products and US exporters alike,” Stern said. “Many companies we talked to are ready to remove their dependence from domestic sales and capitalize from the high level of export interest.”
Koelnmesse, Inc., in co-operation with the Motorcycle Industry Council (MIC), will offer discounted rates to MIC members wishing to display at the event. Stern said he advocates companies begin planning now.
“We have come to realize that U.S. exporters start allocating their international trade shows budgets very early, often planning their budget over a year in advance,” Stern said. “We therefore need to provide a sound planning basis.”
INTERMOT 2004 attracted 1,000 exhibitors and 150,000 visitors. A trade and consumer fair, INTERMOT 2006 will move from Munich to Cologne, where it will occupy a total of seven buildings at the newly renovated Cologne Fairgrounds. Organizers say more than 1.5 million motorcycle enthusiasts live within a 3 hour commute from Cologne.
Visit www.intermot-cologne.com for more information about INTERMOT 2006. Details on participation in the USA Pavilion can be obtained by contacting Darrin Stern, USA Project Manager of INTERMOT at Koelnmesse, Inc. Phone: 773/325-9925; Fax: 773/714-0063; firstname.lastname@example.org
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