Polaris Industries, Inc, Medina, Minn., says it will join the ATV industry trade group known as the Specialty Vehicle Institute of America (SVIA). The SVIA represents the ATV industry on a variety of matters including safety, technical standards, regulatory issues and land access.
"Polaris is looking forward to participating in the SVIA and, as the largest American ATV manufacturer, is uniquely positioned to take on an important leadership role in the industry,” said Bennett Morgan, president and chief operating officer, Polaris.
Initially, Polaris will work with the SVIA to find ways to continue to improve ATV safety and protect the Right to Ride. Also, Polaris will offer ATV RiderCourse training administered by the ATV Safety Institute (ASI), and give eligible purchasers a $100 Pure Polaris gift certificate upon completion of the ATV safety-training course. Those offerings begin September 1, 2005.
The ASI is a not-for-profit division of the SVIA, formed in 1988 to implement an expanded national program of ATV safety education and awareness. ASI's primary goal is to promote the safe and responsible use of ATV's, thereby reducing accidents and injuries that may result from improper ATV operation by the rider.
"The safety of our customers is a top priority for Polaris," said Morgan. "We strongly encourage all riders to take an ATV safety training course. Understanding how to operate an ATV safely is the most important thing riders can do to ensure a good riding experience."
Polaris' sales from continuing operations for the six months ended June 30, 2005, totaled $800.6 million, up 11% compared to sales from continuing operations of $723.6 million for the six-month period in 2004. The company said ATV sales for the first six months of 2005 were 13% over last year.
"As one of the largest ATV manufacturers in the industry, it is important that Polaris has an active voice at the table on important industry issues," said Tim Buche, president, SVIA.
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