Polaris Industries Inc., Medina, Minn., has hired Tony Meirovitz as external relations specialist for the snowmobile and Victory motorcycle divisions. In his new position, Meirovitz will work with internal marketing teams, public and media relations, industry and government relation and strategic planning. Meirovitz was previously employed as marketing director for global direct response marketer Thane International in La Quinta, Calif. Meirovitz is a snowmobile and motorcycle enthusiast. He has a B.A. in marketing and speech communication from the University of Minnesota.