Long-time powersports marketing executive Joe Hice has been named the University of Florida's new associate vice president of marketing and public relations.
Hice is responsible for public relations and employee communications at the university in Gainesville, said Jane A. Adams, vice president of university relations. He also will direct the university's news bureau.
Prior to joining UF, Hice was chief marketing officer of Segway LLC, Bedford, N.H. He also served as director of corporate communications for Harley-Davidson Motor Company in Milwaukee; as director of marketing communications for Bombardier Inc.'s Marine Products Division; and as director of marketing for Wellcraft Marine and Donzi Marine in Sarasota, Fla.
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