Parts Unlimited, the Wisconsin-based distributor of powersports product, recently expanded its sales force and added a new product specialist, brand managers and marketing specialists.
Mike Faulkner has been appointed Parts Unlimited's Regional Sales Manager for the North region. Faulkner spent more than 17 years as a parts manager between two multi-line dealerships before beginning his eight-year run with Parts Unlimited as a sales representative.
Another addition to the sales force, Tim Culver has been hired as a Parts Unlimited Sales Representative in the North Region. He previously worked in motorcycle dealerships and spent eleven years with S&S Cycle in their research and development department.
In brand news, Patrick McGuire has been named Parts Unlimited's AMS/BKT/Excella Product Specialist. Patrick previously worked with Kelly-Moss Racing as a Porsche technician and ran a European automobile repair facility.
Susan Steichen has been named Arlen Ness Leathers Brand Manager. Steichen spent eight years working in MotorClothes management in various Harley-Davidson dealerships throughout Illinois and Wisconsin.
Tom Kingsland has been named the Brand Manager for Z1R. Kingsland started with LeMans Corporation in 1993 as a graphic artist before spending a few years with a small outdoor sports business. He returned to LeMans Corporation in 1998 and has been involved in cataloging, coordinating exhibits and representing new and upcoming products at trade shows and dealer events.
Pumping up its Thor brand representation, the distributor announced the addition of Steve Mondek as Thor Motocross' new North Central Regional Marketing Specialist, Napoleon Tetreault as Northeast Regional Marketing Specialist, Louis Papas as Southeast Regional Marketing Specialist, and Steve Thinger as Northwest Regional Marketing Specialist. Napoleon joins Parts after leaving Universal Motocross and Utopia Optics, Papas previously worked for Greater Yamaha and WMR Competition Performance, and Thinger started his career at Cycle Gear and joined Parts after nearly 10 years at Carmichael Honda Motorsports.
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