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Kawasaki USA Updates Operations, Again

Kawasaki Motors Corp., U.S.A. (KMC) has announced yet another operational modification to the structure of its Irvine, Calif.-based sales and marketing group. Last year, both disciplines were consolidated into a single working group.
Steve Hamada, KMC president, said that reestablishing the independent structure of the sales and marketing functions will allow the company to bring stronger focus to each of them. They had been combined under Tom Orbe, who now assumes full-time responsibility for the sales function as vice president of sales. Tony Murr will continue as vice president of marketing and will oversee communications activity.
Both Murr and Orbe will report directly to Hamada.
KMC markets and sells at wholesale Kawasaki motorcycles, ATVs, personal watercraft and utility vehicles through a network of more than 1,500 independent retailers, with an additional 8,400 retailers specializing in power products and general purpose engines. KMC and its affiliates employ nearly 2,400 people in the United States, with more than 350 of them located at the Irvine headquarters.

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