Officials at Ohio-based mini bike manufacturer Cobra Motorcycles say they hope www.cobramotorcycle.com, the new company Web site formally launched this week, will serve as an instant line of communication between the factory, dealers and riders.
"Keeping in line with our new business model at Cobra, we felt that it was implicit for us to re-design the existing Cobra Web site in a manner consistent with a company that strives to make each and every customer confident with the fact that we’re behind them and our products 100% of the way," said Mike Tinskey, Cobra’s vice president of marketing and development. "The entire motocross community realizes the Internet is a very important tool for communication and we feel the new Cobra Web site will not only be a useful and enjoyable experience for our current and future riders, but also an advanced Web site model by which others can be judged."
Site features include product pages highlighting new innovations and changes in Cobra's motorcycles; an easily-accessible online store that offers bikes, parts, apparel, and tools; the ability to search the Cobra dealer network by location or criteria; press releases about Cobra, its products and athletes; an online search engine for technical support; and a rider’s area where Cobra riders will be able to share stories and pictures.
Bud Maimone founded Cobra Motorcycle Manufacturing in Youngstown, Ohio, in 1993 to build premium minicycles for the serious racer. While Maimone is still involved in the brand that has garnered more than 45 national titles in the last decade, the company was purchased by Sean Hilbert and a group of investors last November.