BRP bestowed with Red Dot Design Awards
BRP announced that it was bestowed with several Red Dot Design Awards for a handful of powersports products. The jury has stamped this prestigious seal on the following BRP products: Sea-Doo SPARK TRIXX personal watercraft, Can-Am Maverick X3 side-by-side vehicle, Can-Am Maverick Trail side-by-side vehicle, the Ski-Doo snowmobile REV Gen4 platform and the LinQ snowboard/ski rack for Ski-Doo snowmobiles.
“Receiving these awards demonstrates BRP’s drive to create products that push the riding experience even further,” said Denys Lapointe, senior vice president, Design, Innovation and Corporate Image. “We are constantly listening to our customers and stretching the limits of innovation to offer a wide array of options so they can personalize their favourite ride.”
BRP has earned a total of 28 Red Dot design awards over the years. Every time, it is an achievement to be selected for this internationally recognised quality label for excellent design.
The Red Dot Design Awards debuted in 1955 to acknowledge cutting-edge products evolving industries and seeking to improve customer experience with emerging tendencies. A panel of roughly 40 experts evaluated the products’ level of innovation, functionality, formal quality, ergonomics and durability to thoroughly conclude which concept merits the distinction.
