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SSR names top retailing dealer

SSR Motorsports, the Norwalk, California-based distributor of China-based SSR, has announced its No. 1 retailing dealer for 2016.

SSR has named East Central Sports, Inc., of North Branch, Minnesota, as its No. 1 retailing dealer for 2016.

SSR Motorsports has been a retail partner of the dealership since 2014.

“SSR Motorsports product is good quality and can be retailed at an affordable price, making it easy to make a retail sale,” East Central Sports owner Mac Johnston said. “We are very proud to accept the award.”

Jeff Li, SSR Motorsports dealer network manager, presented the award to East Central Sports in recognition of its outstanding representation and retail sales of SSR Motorsports product.

“We look forward to honoring more dealers in 2017 as we grow our dealer network and dealers increase their SSR Motorsports/Benelli retail sales,” said William Li, president of SSR Motorsports.

Earlier this month, East Central Sports opened a second dealership at the Burnsville Center mall south of the Twin Cities, or, "right next to the Cinnabon," as they describe in a Facebook post. We'll catch up with Mac in the coming weeks to learn more about the intriguing "dealership in a mall" situation and tell you all about it in the print edition.

— Dave McMahon 

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