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KTM parent invests in head-up display firm

NUVIZ gets investment from Pierer Industrie

San Diego-based NUVIZ, Inc. announced it has secured a strategic investment from Pierer Industrie AG, the parent company behind KTM Industries, Husqvarna Motorcycles, WP Suspension and Pankl Racing Systems. 

The investment will be used to finalize product development, as well as boost sales and marketing efforts ahead of the launch of the company’s head-up display technology and connected riding solutions in the first half of 2017.

“This strategic investment is very exciting for NUVIZ as it is a testament to our technology leadership in the HUD and connected riding space, and further emphasizes the demand and need for the user experiences we have set out to create,” said Malte Laass, founder and chief strategy officer, NUVIZ. “As we approach our launch, we are very happy to have found a partner with deep industry knowledge, and the expertise and patience needed to build a sustainable technology business.”

NUVIZ co-founders Marcel Rogalla (left) and Malte Laass plan to launch NUVIZ’s head-up technology in the first half of 2017.

NUVIZ co-founders Marcel Rogalla (left) and Malte Laass plan to launch NUVIZ’s head-up technology in the first half of 2017.

In addition to the monetary investment from Pierer Industrie AG, strategic synergies between the KTM Group and NUVIZ will open exciting opportunities for both companies including marketing, distribution and product integration with KTM and Husqvarna Motorcycles.

“NUVIZ is set to release one of the most anticipated motorcycle products of the year,” said Stefan Pierer, CEO, KTM Group. “We look forward to working with NUVIZ as they unveil new HUD and connectivity capabilities that stand to transform the motorcycling experience as we know it.”

With its headquarters in San Diego, California, and a world-class research and development team located in Salo, Finland, NUVIZ is building a global presence as the release of its flagship connected HUD solution for motorcyclists nears. NUVIZ’s latest strategic investment from Pierer Industrie AG brings its funding total to more than $9 million in equity financing and venture debt. 

 

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