UTVUnderground.com announced the fourth installment of the Polaris RZR-branded, viral film franchise dubbed XP1K4 is currently in production. The announcement comes with the release of the official teaser for XP1K4, which showcases highlights from the first three XP1K videos; ending with some incredible sneak peek shots from the upcoming fourth video. Motorsports directing heavyweights The Martelli Brothers and their powerhouse production team Mad Media will once again be producing the new campaign of adrenalized XP1K4 video content, which includes nearly 30 videos, all in support of the main film which drops mid-January.
“We created the XP1K series three years ago to highlight the progression and evolution of both the RZR vehicles and the sport as a whole,” said Matt Martelli, CEO of Mad Media and the series co-director. “It was a coming-of-age moment for an entire industry that had just exploded in popularity. Every year since then, we’ve pushed ourselves as a team to go further, faster and be as creative as possible. The RZR keeps getting better — and that’s allowed us to progress with the series. This next chapter is a continuation of that spirit. It’s going to be another touchstone that all UTV riders — and especially the RZR family — can point to and share with their friends. We have the best fans on the planet — and we’re confident XP1K4 will leave them thoroughly stoked.”
The XP1K viral film series has accrued more than 42 million aggregate video views across YouTube, Facebook and Instagram so far, and has been watched in more than 70 different countries. The premium-branded, viral video campaign has made hundreds of millions of impressions worldwide, redefining the sport UTV and side-by-side market.
Off-road racing champion RJ Anderson returns to the driver’s seat to perform a myriad of awe-inspiring stunts in a highly modified 2017 Polaris RZR XP Turbo EPS side-by-side.
This time around, he‘s joined by FMX champion Jackson “Jacko” Strong. The duo lay down a massive barrage of gravity defying stunts on a custom-built superpark inspired by some of the best motocross tracks in the world.
Polaris RZR is joined by RIGID Industries, Rockstar Energy and BFGoodrich as primary sponsors of XP1K4.