As the premier Italian motorcycle leader Ducati commemorates its 90th anniversary this year, fans in the Pacific Northwest will have even more reason to celebrate, as the brand announced the grand opening of a new exclusive Ducati dealership in Redmond, Washington. With expanded parking and a centralized retail storefront at the Redmond Town Center, the new facility positions Ducati for strong growth in the Seattle area.
“This year we broke new ground in the Cruiser & Adventure markets with the new XDiavel and the Multistrada Enduro models supporting our efforts in reaching new customers, and we just unveiled seven new products for 2017, so there’s increasing momentum for Ducati,” said Jason Chinnock, Chief Executive Officer of Ducati North America. “Seattle and its surrounding communities are known for both outdoor recreation opportunities and technological innovation, two things Ducati also holds dear as core values. We hope the new dealership in Redmond will give local enthusiasts a chance to embrace our high-tech advancements and experience some of the great roads the Pacific Northwest has to offer.”
“The motorcycle lifestyle is important to us,” said Howard Crow, owner of Ducati Redmond and an avid motorcycle racer. “This new location is an incredible opportunity to reach new audiences, including those who frequent the Redmond Town Center who may have not previously been exposed to the brand. There’s a lot of foot traffic in the vicinity, and perhaps we’ll be able to get folks who have always had an interest in motorcycling to hop on one of our bikes and learn how to ride.”
The move to Redmond Town Center relocates and renames Ducati Redmond from its previous location, Ducati Bellevue, in Bellevue, Washington.