BRP’s Can-Am brand will be present on the NASCAR circuit for the next two years through its collaboration with the GoFAS No.32 NASCAR Sprint Cup series racing team, in association with the Kappa and Cyclops Gear brands.
The agreement provides BRP’s Can-Am brand with the opportunity to sponsor 36 races, 13 as primary sponsor.
“BRP’s successful experience to date on the NASCAR circuit in 2016 has been an important asset in our North American growth plan for the Can-Am brand,” said Anne Bélec, SVP Global Brand, Communications and PAC at BRP. “It has helped the brand gain greater visibility through NASCAR’s millions of North American spectators annually and get closer to our consumers and their riding communities.”
The sponsorship includes four title races — the Can-Am Duel at Daytona and the Can-Am 500 in Phoenix for the NASCAR Sprint Cup series in the U.S., and the Can-Am 200 in Toronto and Les 50 tours Can-Am in Trois-Rivières on the NASCAR Pinty’s circuit in Canada.