Harley-Davidson has filed a lawsuit against online retailer GearLaunch for trademark infringement, according to an article in the World Intellectual Property Review.
The company "also brought an action for counterfeiting, trademark dilution, cybersquatting, copyright infringement and unfair competition."
The lawsuit was filed on Aug. 30, 2016, in Wisconsin and claims that GearLaunch sold infringing apparel online. In addition to the lawsuit, Harley-Davidson previously sent five cease-and-desist demands to GearLaunch and its associated businesses between January and June.
"It seems likely the case will succeed. Harley is a strong brand that has taken care in developing and enforcing its trademarks and other intellectual property," said Monica Talley, director at Sterne, Kessler, Goldstein & Fox law firm.
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