Tucker Rocky | Biker’s Choice announced that its Dealer and Brand Expo is back for 2017. The event will be held on Feb. 9-10 at the Embassy Suites Dallas Frisco Hotel Convention Center & Spa in Frisco, Texas. The event also will celebrate Tucker Rocky’s 50th anniversary.
Designed to help position businesses for success in 2017, the Brand and Dealer Expo will include new brand introductions as well as show-only specials that will allow dealers to make the most of their inventory dollars as they prepare for the start of the peak riding season.
The 42,000-square-foot showroom floor will provide dealers with the opportunity to interact with 150 vendors and get the inside track on their brands. By visiting the vendor exhibits, dealers will learn about recently launched products as well as the latest gear and apparel.
Attendees will also have the chance to participate in industry roundtable discussions with Tucker Rocky leadership as well as to network with some of the most successful dealers and retailers in powersports.
On the evening of Feb. 10, the two-day event will culminate in a celebration of Tucker Rocky’s first 50 years of serving the powersports industry.
Tucker Rocky | Biker’s Choice will provide dealers who are interested in extending their stay to attend the AMA Supercross at AT&T stadium on Saturday, Feb. 11, with two complimentary tickets. Dealers also have the chance to be reimbursed for their airfare to the event through the distributor's Earn Your Wings program.