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Yelvington USA to debut product at Sturgis

Yelvington USA announced they are delivering their patented Mechanical Reverse Pulley system (MRP) at the 2016 Sturgis Rally to assist riders to never again be stuck between a rock and a hard place. Yelvington will be providing 10-foot reverse test rides at the Black Hills Harley-Davidson Dealership in Rapid City, SD during the rally.

YelvingtonMechanicalReversePulley

Mechanical Reverse Pulley

The Yelvington reverse engagement is simple. Once engaged, the pulley rotates normally while the wheel rotates in reverse. To move forward, just flip a switch and ease out the clutch. Installation is also simple: There are no modifications to the motorcycle and the reverse can be reversed if an enthusiast purchases a different touring bike in the future.

The Yelvington USA team conducted research with male and female touring riders of all ages from across the United States, as well as with custom big-wheel bagger builders, and determined there is a significant need for an engine-powered reverse that is easy to install and easier still to use.

"When enthusiasts tried our MRP, the thing we heard over and over again was, 'It's just so natural,'" explained Mark Russell, Yelvington director of Sales and Marketing.

The Mechanical Reverse Pulley system is making its debut at Black Hills Harley-Davidson where the Yelvington USA team will be installing the reverse for free. Only 200 units will be available in Sturgis.

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