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Switchback tire leads to strong Moose sales

By Kate Swanson

More growth expected with 2016 lineup

While 2015 was the year of the wheel, time keeps spinning on and Moose Racing continues to put out new product to satisfy its thriving customer base.

“We are seeing an upward turn in sales with growth in many areas, but ATV/UTV has the largest gain,” said Dan Fitch, brand manager for Moose Racing and Moose Utility Division (MUD).

Overall growth has stemmed from sales of replacement parts, tires and wheel tops. “People look at Moose products as affordable and offering great quality for the price,” Fitch said.

The 2015 launch of the Switchback tire for ATVs and UTVs has been a particular home run, thanks to its combination of price point and quality. Starting at $95.95, the Switchback features an aggressive tread design that works in a full range of terrains, from muddy conditions to hard pack. The tread pattern has a wide footprint, which provides exceptional traction. The Switchback is available in a variety of sizes: 25-inch through 27-inch are 6-ply tires, while 28-inch to 30-inch are 8-ply tires.

Left: The Switchback tread’s pattern has a wide footprint and works in a full range of terrains, from muddy conditions to hard pack. Right: Moose Utility Divison’s 548X wheel tackles riding in the woods, mud, or sand.

Left: The Switchback tread’s pattern has a wide footprint and works in a full range of terrains, from muddy conditions to hard pack. Right: Moose Utility Divison’s 548X wheel tackles riding in the woods, mud, or sand.

Moose Racing’s affiliation as a Parts Unlimited house brand gives it an opportunity to showcase to a wide audience across the U.S.

“We do many consumer events where we have our Moose semi attend, showing all the great products we offer,” Fitch said. “We cover SX, GNCC, enduro, Endurocross, Arenacross, adventure touring, along with select dealer events throughout the year.”

The industry has seen an increased interest in the ATV/UTV segment, which highlights similar buying trends within the company’s offerings.

“As far as the bike segment, the aftermarket replacement wheels are popular as they are an affordable option for the consumer. Our complete wheel sets and replacement rims are very durable, and people like that compared to other offerings in the market,” he said.

Fitch says that customers continue to choose Moose over its competitors because of its price and quality. With more than 35,000 part numbers in its Moose catalogs, the brand tries to fill every need.

“We pretty much have anything the average person needs when working on their bike, ATV or UTV,” he added.

“For 2016, we really don’t have any segment as a focus point specifically. We look at the overall market and develop products to fit them all,” Fitch said. “This year, the weather has been a big part to our sales as it has been wet and cold in areas that normally start earlier than others. We are now starting to see people out using their bikes and ATVs so we have been busy.”

 

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