In a letter to its customer base, Rocket Harley-Davidson CEO Scott Fischer announced that the Madison, Ala.-based dealership would be under new ownership:
"On behalf of Scott Fischer Enterprises I would like to inform you that Rocket Harley-Davidson will soon be under new ownership. Effective May 17, 2016, Josh Russom will be the new owner and operator.
We are so appreciative of your support over the years; it's been our honor to serve you. Having Josh as the new, local owner is exciting and will provide the framework for Rocket Harley-Davidson to be optimally successful and to serve you the best way possible.
... Thank you again for your loyalty and passion for the riding lifestyle. It's been our privilege to get to know you and work with you."