Powersports Business and the American International Motorcycle Expo (AIMExpo), in conjunction with the Motorcycle Industry Council, announced today that the highly regarded educational sessions for powersports dealers held during the industry’s largest trade show will return again for 2016 with a clarifying name change. Powersports DEALER Seminars presented by Powersports Business once again will be held on the first two days of AIMExpo, Thursday and Friday, Oct. 13-14. The lineup of 2016 presenters and classes will be announced in June. Premier sponsors for the 2016 Powersports DEALER Seminars are CDK Global and National Powersport Auctions.
“Since the inaugural year, we’ve witnessed how impactful the educational sessions have been for the dealers and we think this name change will only help increase the awareness of this critical component of AIMExpo,” said Cinnamon Kernes, AIMExpo Show Director. “With the combined efforts and resources of Powersports Business, AIMExpo and the MIC, we’ve been able to create an educational program that is unrivaled and delivers on the topics that are current and most important to dealers.”
The education seminars once again will impact all segments of the dealership, from unit sales to parts and accessories to service and retail financing. Marketing and management seminars also will return to the lineup, which will include a mix of new and returning presenters with new ideas for profitability.
“It’s a new name, and one that we believe is straightforward in telling dealers that these are seminars geared toward their success,” said Powersports Business editor in chief Dave McMahon. “Dealers know they can always rely on Powersports Business to present them with valuable takeaways, whether in print or in-person, and the Powersports DEALER Seminars lineup that we are formulating will certainly fit that criteria once again.”
The fourth annual Powersports DEALER Seminars are a partnership between Powersports Business magazine and MIC Events, a department of the Motorcycle Industry Council and owner of AIMExpo. The free seminars, hosted during the trade days at AIMExpo, are the most comprehensive educational sessions of their kind for dealers.