BRP, in collaboration with Kappa Clothing and Cyclops Gear, is launching a Can-Am VIP Fan Contest to reward two different winners with a trip to the Can-Am 500, the November 2016 NASCAR Sprint Cup Series race held at Phoenix International Raceway (PIR) in Arizona.
“As another means to support our partnership with the NASCAR Sprint Cup Series, our existing marketing efforts and share the Can-Am 500 experience, we’ve created a fan-based initiative with Kappa Clothing and Cyclops Gear as a way to give back to powersports and NASCAR racing enthusiasts,” said Marc-André Dubois, director, Global Marketing, Can-Am Off-Road. “These racing fanatics are fueled by the same level of passion for performance and appreciation for innovation as BRP, so it’s a natural fit.”
The Can-Am 500 VIP Fan Contest grand prize is two trips for two to attend the Can-Am 500 NASCAR Sprint Cup Series race at PIR on Nov. 13, 2016. That means two lucky winners and one guest each can attend the semifinal race in Arizona and experience the NASCAR race environment up-close. Travel, hotel and meals for the winners are also covered. The contest runs from April 15, 2016 to Aug. 15, 2016. For official rules and to register for the contest, visit www.canam500.com.
“The Can-Am 500 title sponsorship and NASCAR Sprint Cup event at PIR is very important to BRP. It serves as a key event to validate both BRP’s DNA and the Can-Am brand’s advanced attributes to the NASCAR fans, many of whom are powersports enthusiasts seeking products that appeal directly to their performance-driven spirit.”
Along side Kappa Clothing and Cyclops Gear Cameras, BRP – through its Can-Am brand – is also a proud partner of the #32 Go FAS Racing team in the NASCAR Sprint Cup Series.Click here for reuse options!
Copyright 2016 Powersports Business