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Call for Speakers launches for 2016 AIMExpo dealer training seminars

Powersports Business is now accepting proposals for educational presentations from potential speakers at the 4th annual dealer training seminars at AIMExpo in Orlando. AIMExpo is Oct. 13-16, 2016.

To complete the online application for presentations, click here.

In order to provide the most robust lineup possible, we are offering all qualified speakers a chance to participate in our educational lineup. Presentations should target powersports dealership professionals (dealer principals and general managers, as well as department managers and employees in new and pre-owned sales, service, parts, accessories, F&I, e-commerce, social media and operations).

The deadline to submit a proposal is May 1.

Presentations should range from fundamental to advanced in nature, with the ability to reach a wide spectrum of dealership personnel. Because of your presentation, dealers will leave the sessions with profit-accelerating ideas for success.

Contact Powersports Business editor in chief Dave McMahon at dmcmahon at powersportsbusiness.com or 763-383-4411 with questions about presenting, or topics that you as an attendee would like to see presented.

To complete the online application for presentations, click here.

One comment

  1. Arguably the most important component of any business is the customer. Without customers you don't have a business. Hence one would think that greatest possible attention would be placed on making the customer deliriously happy - and one would be wrong! In the current business model, customer satisfaction is sort of a byproduct. It is thought to be incidental to the delivery of a great product. The idea is that if the customer gets what he came for, he'll be back.
    However, a Gallup study about customer attrition found that 82 percent of customers who stopped doing business with a company did not do so because of a bad product. 82% of customers stopped doing business with a company because of poor customer experience.
    Customer experience is the new black. It's the secret behind the massive success of companies like Apple, Amazon and Zappos and it is repeatable in any industry.
    Interestingly, customer experience doesn't have all that much to do with how you feel about the customer; rather it has to do with how you feel about your company, how you feel about your own job. Customer experience is about the atmosphere in a company. It is about culture.

    Culture can't be faked. It has to be authentic and it arises out of three components - personal clarity, corporate clarity and team clarity. Combine those three and you get an atmosphere of passionate engagement that creates infinitely more productivity, higher profits, greater retention and best of all customers who become raving fans and refer your business to others.

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