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Nitro Circus enters brand partnership with co-founder

News release

Nitro Circus has entered into a game-changing partnership with co-founder Travis Pastrana. With this milestone agreement, Pastrana is a fully sponsored Nitro Circus athlete and Nitro Circus now has exclusive branding rights to Pastrana’s headwear and apparel. The action sports superstar will wear a Nitro Circus-branded helmet and hat at all events and public appearances. For Pastrana, this reflects his commitment to the company he created 13 years ago and its meteoric rise. It is also a seismic shift in the action sports landscape given Pastrana’s 10-year association with Red Bull.

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“To step back and see where Nitro Circus has come is just awesome,” said Pastrana. “I want to say thank you to Red Bull. They have been incredibly supportive. But, this was a very special opportunity to build on what we’ve done and take it to the next level.  I’m so pumped to wear the Nitro Circus red, white and blue and am psyched about where we are headed.”

“This is another phenomenal achievement for Travis. He created something from scratch that is now recognized as the biggest and best action sports brand in the world -a tremendous accomplishment,” said Michael Porra, Nitro Circus CEO and creative director. “To see Travis in his new helmet, it’s like he’s coming home. It gives me goose bumps to be honest.”

Backstage at Stockholm’s Tele2 Arena, prior to the first show of a highly anticipated world tour, fellow Nitro Circus co-founder Jeremy Rawle unveiled Pastrana’s new helmet. Custom designed by Santa Barbara, California artist Chris Wood, it features Pastrana’s trademark plaid interspersed with the Nitro Circus throwback wordmark and pearl white stars frame both sides. As Rawle likened the event to a king receiving his new crown, Pastrana savored the moment while his Nitro Circus teammates roared in approval. To see this emotional presentation as well as footage of Pastrana leading the Nitro Circus crew in his new gear for the first time, go here.

Nitro Circus’ Stockholm show kicked off a huge year for the action sports entertainment collective. In the coming months, fans will feel closer than ever to all of the action as Nitro Circus will launch a new consumer products’ range, including exclusive headwear and apparel designs not available at Nitro Circus Live shows. Inspired by its world-class athletes and their courageous record-breaking achievements, these street-smart and fashion-forward designs will be available at specialty retailers worldwide. “We can’t wait to roll out our new consumer products’ range. The headwear and apparel lines will be 100 percent in line with Nitro Circus’s brand essence,” said Peter Maule, global head of licensing for Nitro Circus. “We are also currently negotiating with several industry leading companies in gaming, toys and other sectors as we continue to seek new and innovative ways to partner with top tier organizations.”

Much more is on the horizon in 2016: Nitro Circus Live will continue its European swing through February, including multiple shows at London’s O2 Arena and Paris’ AccorHotels Arena (formerly The Bercy). A return to North America will follow in April, with over 40 dates in the United States and Canada on the way. An Australian tour launches in May, followed by return to the United Kingdom for more shows in new markets starting in June. More tour dates in other territories will be announced soon. Then the inaugural Nitro World Games, a revolutionary reinvention of action sports competition, will take over Salt Lake City’s Rice-Eccles Stadium on July 16.

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