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All-time sales record for Ducati in 2015

Ducati Motor Holding continues to grow and has now — for the first time its history — broken through the 50,000 bike sales per year barrier.

This groundbreaking result was reached on Nov. 10. On the same date last year, Ducati had sold 40,650 motorcycles which was, at the time, a record for the Bologna-based bike manufacturer.

In the wake of this major achievement, the company is now getting ready to reveal the most important new products for 2016, a year that will, as previously announced, see the arrival of nine new bikes.

To ensure the ever-greater involvement of the Ducatisti community, the “Ducati World Première 2016” will be streamed live starting at 4.30 pm (CET time) on Monday, Nov. 16. From Nov. 17 (the day set aside for the press) to 22, all the latest from Ducati will be on show at EICMA 2015, the international motorcycle exhibition — now at its 73rd edition — that will be held at the Trade Fair centre in Rho-Milan.

“Reaching the 50,000 bike mark is a huge sales achievement for Ducati”, commented Claudio Domenicali, CEO of Ducati Motor Holding. “Growth is not a goal in itself but, rather, an indicator of customer satisfaction with regard to both the bikes and the overall quality of our work. It’s a result we’re very proud of, one that rewards our efforts and confirms the soundness of our strategy. It also stems from continuous product innovation, far-reaching geographic expansion and efforts to become ever-closer to the Ducatisti community. It’s also a result that augers well for EICMA 2015, where we’ll be presenting seven all-new bikes. Together with the Monster 1200 R and another new bike eagerly awaited for the end of the year, that adds up to no less than nine new bikes for 2016. On Monday 16 November, Milan will also host the Ducati World Première 2016, a live-streaming event that will involve thousands of enthusiasts all over the world. It will be entitled “More than Red: Black, Wild and Pop”. Three words that herald new horizons for Ducati – and an entry into three new worlds.”

Watch the Ducati World Première 2016 on http://premiere.ducati.com (worldwide), http:// premiere.ducati.com/de (Germany).

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