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OEM sponsors 2nd annual Veterans Charity Ride to Sturgis

Veterans Ride To Sturgis Logo

News release

Indian Motorcycle, America’s first motorcycle company, in celebration of Veterans Day, today announced its sponsorship and support of the second annual Veterans Charity Ride to Sturgis.  This marks the second straight year Indian Motorcycle will sponsor this very special event, which is focused on raising awareness and support for America’s severely wounded and injured veterans.

The epic ride will depart Los Angeles on July 30, 2016 en route to Sturgis, SD and will culminate at the 76th annual Black Hills Rally. Over the course of the ride, the 15 selected veterans will experience some of America’s most scenic and iconic landscapes from the seat of an Indian motorcycle as an important part of their personal healing process. Several of the Indian models will be customized with Champion sidecars to accommodate riders who are unable to operate a motorcycle themselves due to their injuries. Indian Motorcycle will once again team with Emmy award-winning director Robert Manciero and producer Dave Frey of Full Vision Productions to plan and chronicle the entire journey.

“We are pleased to renew our partnership with Indian Motorcycle in 2016 in honor of all the military service personnel who sacrificed so much for our country — especially those who have suffered life-changing physical and mental injuries,” said Robert Manciero. “This program is about much more than just making dreams come true for these vets and enjoying a weeklong ride to Sturgis. We’re combining nature’s beauty and serenity with motorcycle therapy and camaraderie to help these riders on their road to healing. We have an exciting and impactful weeklong adventure planned for our wounded veterans, with stops along the way at some of the most scenic locations this country has to offer and a fantastic celebration when they arrive in Sturgis.”


“Indian Motorcycle has a long tradition of supporting the U.S. military and our Armed Forces personnel that dates all the way back to World War I,” said Scott Meek, Marketing Director for Indian Motorcycle. “Today all of us at Indian Motorcycle are proud to announce our full support and sponsorship of the second annual Veterans Charity Ride to Sturgis. This program is making a positive difference in the lives of our traumatically injured military veterans and we are committed to it for the long term. The Veterans Charity to Sturgis is the next great tradition in our legacy of supporting our troops.”

Veterans seeking assistance and those wishing to view videos and stories of the past ride can log on to www.VeteransCharityRide.org for more information including details on partner organizations offering counseling and services for veterans and their families.


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