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Pourcel Partners with Jett Boots for 2016

News release

The Italian brand Jett Boots has announced the signing of a two-year agreement with French rider Christophe Pourcel following a highly successful 2015 season. The two-year deal will see Pourcel continue his support of the brand by sporting Jett Boots in the U.S., and in addition, will create a Special Signature Series, developed in cooperation of the motocross world champion.

The first race under the new agreement will be the Monster Energy Cup, which takes place on October 17 in Las Vegas. To celebrate the occasion, the two-time Eastern Regional 250SX champion Pourcel will be sporting a special customized Jett Boot. At the same time, the full lineup of Jett Boots will be on display at AIMExpo from October 15-18.

“I couldn’t be more excited to continue wearing Jett Boots,” said Pourcel. “The perfect fit and super light weight of the Jett Boots are really important to my performance and it’s great to know that the product will be widely available for sale in U.S. Now more people will have access to this great protective gear and will understand why I am so happy with the boot. I’m also very excited to begin working on my signature boot.”

The Rockstar Energy Factory Husqvarna Racing rider ended the 2015 Lucas Oil Pro Motocross Championship series fifth overall in 450 class. Along the way, he collected two overall podium finishes at Budds Creek MX Park and Washougal MXPark, and five moto podiums. With a solid season aboard the Husqvarna under his belt, the Frenchman has high expectations for 2016.

"We have a high quality product, tested and approved by riders like Pourcel, one of the most talented athletes the sport has ever seen,” said CEO of Pro Tork group, Marlon Bonilha. “Our goal is to expand business in North America and I am sure, with Christophe’s help, that we will achieve great success."

Photo by Simon Cudby

Photo by Simon Cudby

Known as the prominent motorcycle parts manufacturer in Latin America and one of the major helmet factories in the world, Pro Tork Group has invested in the Italian brand since 2014, adding a plant in Brazil, in addition to keeping a large distribution center in Treviso, Italia.

When it comes to protective equipment, constant innovation is a key factor and there are just a few companies fully committed to innovate and bring efficient solutions to its consumers as Jett. Passionate and focused on bringing the best equipment for its riders, Jett was founded by Remo Berlese, experienced product developer who was also the founder of the famous brand AXO Equipment, market leader in the 80’s and 90’s. With the sale of AXO in 1998, Remo began to devote himself to the development of a superior boot, offering maximum performance without compromising comfort and mobility. Developed with the cooperation of motocross legend Damon Bradshaw, Jett went through three years of R&D, completing tough endurance tests to finally get to the market and call the attention of renowned riders like the Motocross World Champion Christophe Pourcel. Since 2014, the brand added a strong ally - the Pro Tork Group from Brazil. Leader in motorcycle parts manufacturing in Latin America and one of the largest helmet factories in the world, Pro Tork invested in a new manufacturing plant in Brazil. The Jett Global Expansion Plan includes, the distribution of Jett Boots throughout Latin America, as well as a strong force of sales in the United States, in addition to Europe through the large distribution center kept in Treviso.

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