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Harley-Davidson names first U.S. Custom King

News Release

The king has been crowned. Alex Stewart, of Yellowstone Harley-Davidson in Belgrade, Mont. earned bragging rights and a new motorcycle-customization royalty designation – the first-ever U.S. Custom King. Stewart and his dealership’s build team assembled the winning “Next Generation Board Track Racer” as part of the inaugural Harley-Davidson Custom Kings competition.

Alex Stewart and his Yellowstone Harley-Davidson build team crowned the U.S. Custom Kings; award presented by Christian Walters, Managing Director, United States, Harley-Davidson Motor Company (on right).

Alex Stewart and his Yellowstone Harley-Davidson build team crowned the U.S. Custom Kings; award presented by Christian Walters, Managing Director, United States, Harley-Davidson Motor Company (on right).

Customization is one of the unique ways riders celebrate their individuality. The U.S. Custom Kings competition focused on redefining performance through the customization expertise and ingenuity of Harley-Davidson dealers throughout the country, using the Street 750 motorcycle as the perfect canvas.

Alex Stewart and his Yellowstone Harley-Davidson build team in Belgrade, Montana, entered this tricked out Street 750 motorcycle in Harley-Davidson’s U.S. Custom Kings bike build competition.

Alex Stewart and his Yellowstone Harley-Davidson build team in Belgrade, Montana, entered this tricked out Street 750 motorcycle in Harley-Davidson’s U.S. Custom Kings bike build competition.

Nearly 100 U.S. dealerships entered the bike build-off battle featuring the Harley-Davidson Street 750 motorcycle. The entries from finalists in each of the country’s seven markets, were voted on by their peers at the company’s recent annual dealer meeting. The six finalists vying with Stewart for the title and customization supremacy were:

  • Led by Nick Celenza, Brian’s Harley-Davidson, Langhorne, Pa.
  • Led by Brett Sassaman, Harley-Davidson of Macon, Macon, Ga.
  • Led by Jeff Musat, Harley-Davidson of Scottsdale, Scottsdale, Ariz.
  • Led by Kevin Winters, Lake Shore Harley-Davidson, Libertyville, Ill.
  • Led by Doug O’Neal, Loess Hills Harley-Davidson, Pacific Junction, Iowa
  • Led by Bruce Downs, Ray Price Harley-Davidson, Raleigh, N.C.

Yellowstone Harley-Davidson’s winning Street 750 makes its first public appearance in Milwaukee at Custom Bike Show Weekend Sept. 5-6 at the Harley-Davidson Museum. The motorcycle, which drew inspiration from the board track racers from the 1920s and 1930s, will then move inside the Museum main lobby where it will be on display.

To learn more about Custom Kings and the Street 750 motorcycle, visit www.darkcustom.com.

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