The House of Harley-Davidson, Milwaukee’s largest and best known Harley-Davidson dealer, is under new management beginning August 7, 2015.
Former owner John Schaller has sold the business to Jeffery Binkert, of Lake Geneva, and his business partner Craig Winger, of Twin Lakes.
“Jeff brings with him over two decades of experience in financial markets and sales management, which will serve him well running a multi-faceted global company,” says Schaller. “I feel confident that he will continue to build upon the success which we’ve earned over the last 22 years.”
Schaller will continue to be on staff at the House in an advisory capacity through the 115th Anniversary in 2018.
Binkert will take over immediately as President, and Craig Winger will be VP and General Manager. No other immediate staff changes are planned.
“The opportunity to shift my energy and my career towards something I’m so passionate about is a dream come true,” says Binkert. “Craig shares my passion and has done an amazing job serving his customers in the Harley-Davidson world. I am honored to be able to lead this iconic organization that John Schaller has led so well, and look forward to building on the legacy with the incredible potential of the existing team and the dealership.”