The 2016 Polaris RZR XP Turbo, featuring 144hp compared to the XP 1000 with 110hp, was the “biggest announcement of the night” at the Polaris dealer meeting in Las Vegas, according to a research note provided to Powersports Business by Feltl and Company analyst Mark E. Smith.
“The vehicle is completely redesigned and not just the same vehicle with a turbocharged engine,” Smith reports. “We think this product will take market share at the high-end of the recreational side-by-side market and keeps PII as the industry leader. Priced at $24,999 we think this is attractive versus the aftermarket work consumers are doing to build a similar vehicle. The dealer reception to this product was overwhelmingly positive.”
Other takeaways from Feltl and Company:
- “We think the most important new product introductions were in the Off-Road Vehicle (ORV) segment. In motorcycles the company had relatively few new product announcements due to bottlenecks in production.”
- “The new RZR S 1000, which comes in at 60 inches wide and appeals to the trail riding community. This vehicle expand the product lineup of trail capable vehicles.”
- The new Ace 900 SP “gives a high-end product. Priced at $11,499 we think it is attractive to customers who are looking for a high-end ATV with the additional safety features and 60 horsepower.”
- “PII expanded the Ranger lineup at both the high and bottom end with the new Ranger lithium ion EV, an electric powered Ranger. This product drastically expands the range and ease of use in a fully electric vehicle. The vehicle is priced well above $20K and appeals to a more affluent customer. The company expanded the product assortment at the value priced end with the new Ranger 570 EFI (full-size). Priced at $9,999 we think it will take immediate share given the impressive specs such as 44 horsepower, AWD and 32 mpg.”
- “Overall we think this was another good year of product announcements that were well received by dealers.”