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Ducati sales reach record levels in first half of 2015

News release

Ducati Motor Holding has accelerated growth in 2015. The Bologna-based bike manufacturer managed to improve even further on the positive trend seen these last 5 years, with motorcycle sales increasing. The first half-year saw a huge 22% increase in volume with respect to the first half of 2014, leading to all-time record sales of 32,600 bikes worldwide.

Growth was observed in all countries. Performance during the first six months of 2015 confirms the USA as Ducati’s leading market with sales rising about 10%. The biggest percentage increase was recorded in Italy (+51%), followed by Spain (+38%), the UK (+36%), Germany (+24%) and France (+23%).

The results for June set a new monthly record (the previous best was April 2015) with bike sales topping 7,400, a staggering 60% increase compared to the same month in 2014.

June also saw the Ducati brand achieve record sales in North America (more then 1,900 bikes sold) and Japan (more then 500 bikes sold).


Ducati’s outstanding market growth is buoyed by a highly competitive range. The year 2015 saw the introduction of new models which instantly won widespread acclaim from motorcyclists and enthusiasts all over the globe.

The success of the Scrambler played a key role in this result: over 9,000 bikes of this recently-launched Ducati brand were delivered in the first six months of 2015. Sales also included 4,700 Multistrada 1200, 3,700 Monster 821 and over 3,000 Panigale, not to mention good sales figures for the Diavel, 899 Panigale, Hypermotard and Monster 1200.

“This record-breaking performance by Ducati in the first half of 2015”, commented Claudio Domenicali, CEO of Ducati Motor Holding, “stems from the incredible efforts made over the last two years. Products like the Scrambler, Multistrada and 1299 Panigale reflect the extraordinary talent of workers who, day after day, dedicate themselves to making customers’ dreams come true. This exceptional growth is the result of teamwork, an ability to handle the complexity of selling in over 90 countries and running 11 branches and 3 production plants. That makes me incredibly proud. A big helping hand has, of course, come from the Ducati Corse racing division, of which our customers are the biggest fans.”

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