Highlands Yamaha among dealer exhibitors
Dedication is driving more than 700 miles to exhibit in a trade show — Highlands Yamaha is dedicated. For the past several years, Highlands Yamaha has made the journey from just outside Chicago to Syracuse, N.Y., to participate in the Northeast’s premier snowmobile event.
“It’s been a great experience. There are quite a few people, and it’s a really good show for us,” said Laurene Mozen, office manager at Highlands Yamaha. “We wouldn’t come all the way from Chicago if it wasn’t.”
The Big East Powersports Show, hosted by Powersports Business parent company EPG Media & Specialty Information, is set this year to run Oct. 2-4 at the OnCenter, and Highlands Yamaha promises to be there. Over the years, the dealership has perfected the transport of all of its merchandise. “We have two 24-foot enclosed trailers that we bring [for transportation],” said Mozen.
Highlands Yamaha has sold quite well at past shows and looks forward to another year of consumer purchases and promoting its brand. “[Our main goal is] to sell and to get our name out there. We hope to sell everything and not have anything to bring back,” said Mozen. “There’s a lot of people that have bought from us at the show.”
While the goal is to sell, Highlands also builds up its consumer awareness. Mozen says that the dealership often receives phone calls during the season from people who want to buy what they saw at the Big East show. Highlands’ website is also very popular among its buyers, even before its participation in the show.
Planning ahead for October, Highlands’ outlook is positive. While the dealership plans to offer some special promotions just for the show, Mozen says often customers are surprised by their “everyday great prices.”
Dealers who are interested in exhibiting alongside Highlands Yamaha at the 22nd Annual Big East Powersports Show can contact Mark Rosacker, national account manager for Powersports Business and sales director for the Big East show. Rosacker can be reached at 763/383-4433 or email mrosacker@snowgoercom. Learn more about the show at www.bigeastpowersportsshow.com.
The Big East Powersports Show and Rocky Mountain Snowmobile Expo are both produced by EPG Media & Specialty Information, a Minnesota-based media company that publishes Snow Goer, Rider, Thunder Press, Powersports Business, Boating Industry, Cheers, Stateways, Beverage Dynamics, Fuel Oil News, Landscape & Irrigation, Arbor Age, Sports Turf and Outdoor Power Equipment magazines and those brands’ related websites, digital products and shows and events within their markets.