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S&S Cycle releases Flathead Power brand

S&S Cycle Inc. announced in April that the company is transferring ownership of the Flathead Power brand back to Anders Nygren, the original founder of the Flathead Power company in Sweden, free of charge.

“We decided to discontinue using Flathead Power as a brand for our vintage product line about a year ago to consolidate our branding under the S&S Cycle name. We still owned the FHP trademark but had no plans to use it, so we decided to give it back to Anders,” said S&S Cycle president Paul Langley. “When we called Anders to give him the news, he was overjoyed.”

Anders Nygren, the founder of the Flathead Power company in Sweden, has received the brand back from S&S Cycle.

Anders Nygren, the founder of the Flathead Power company in Sweden, has received the brand back from S&S Cycle.

“The happiness when Bruce and Eric called and told me that I could have my old company name back was overwhelming, to be able to use what once was the start of over 20 years of production — the first 12 in Sweden, and the rest in the U.S. Flathead Power, just a name, means a lot to me and my family, as the next generation is taking over the jug juggling. My son Magnus was born in 1995; Flathead Power started in ’93, so he grew up with this. I can only take my hat off and say: Thank you S&S Cycle and the guys involved!”

Nygren started Flathead Power in Sweden in the early 1990s, mainly to provide impossible-to-find parts for his own vintage race bikes. His accomplishments as an engine builder and engineer were nothing short of amazing as he, for the most part, single handedly built his fledgling business into an internationally known source for quality reproduction and performance engine parts for vintage Harley-Davidson motorcycles. Unfortunately, Flathead Power fell victim to a turbulent economy. Nygren lost ownership of the name and the company, and Flathead Power was forced out of business.

Rather than allow Flathead Power to fade away, S&S Cycle purchased the company in 2007. S&S used the Flathead Power brand for its vintage parts line.

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