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Suzuki global motorcycle sales decrease in fiscal ‘14

Suzuki Motor Corporation’s net motorcycle sales decreased 6 percent or ¥16.1 billion to ¥250.5 billion year-on-year in the OEM’s 2014 fiscal year.

Suzuki cited a decrease in sales in Asia as the primary reason for the net sales drop. Unit sales in Asia were down 184,000 units to 833,000 from 2013 to 2014. North American unit sales grew by about 1,000 units to 46,000 during the fiscal year. North America, however, was the only region to report a unit sales increase, with global unit sales dropping by 212,000 units to 1.192 million units in fiscal 2014.

Motorcycle operating income of ¥0.1 billion in fiscal 2013 year became an operating loss of ¥0.7 billion in fiscal 2014.

In its fiscal summary, Suzuki mentions plans for the reconstruction of its motorcycle business. “As for the motorcycle business, the group will review its omni-directional business strategy and take aggressive steps such as selecting and concentrating the region, product and technology, strengthening its marketing capability, shortening its development period, introducing its products in timely manner and challenging to state-of-the-art technology and design, among others, thereby offering value that exceeds customers’ expectations. By so doing, the group will be aiming at recovering its presence in the motorcycle market,” the release said.

Overall net sales for Suzuki Motor Corp. grew 2.6 percent to ¥3.015 trillion.

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