While March weather in much of the country was predictably unpredictable, spreading mixed reports of overall retail sales, Suzuki dealers recorded year-over-year sales gains for a variety of Suzuki motorcycles, scooters and ATVs. The DualSport and Enduro segments were strongest overall and bright spots in other product segments are signs of future sales blooms.
In the DualSport segment, the new DR200S proved to be a popular price-point motorcycle, while the new V-Strom 1000 ABS sold well at the higher end of the price range. The trusted DR-Z400SM “SuperMoto” saw sales gains of 75 percent compared to the same month last year. In the Enduro category, the updated DR-Z70 was a strong seller, and DR-Z125L off-roaders were popular, too.
It wasn’t all about the dirt, as the new Burgman 200 ABS scooter moved well from dealer showrooms. Sales of the Burgman 400 and 650 scooters held steady and that segment grew by 50 percent. To help kickoff 30 Years of GSX-R Performance, sales of the GSX-R1000 grew by 25 percent compared to the same month last year. Sales of the GSX-R750 and the supersport Hayabusa grew by 10 percent, furthering Suzuki’s sportbike sales charge.
While it’s not the prime selling season for ATVs, the Suzuki KingQuad 500AXi models moved in March, showing a 30 percent year-over-year sales gain. Suzuki credits this increase in sales to the 2015 model improvements and a new aggressive pricing strategy that lowered the base model of the KingQuad 500AXi by $500.
Suzuki’s newest models are hitting dealers just in time for the spring riding season. In March, dealers gladly welcomed the new V-Strom 650XT ABS, GSX-S750 and GSX-S750Z onto their showroom floors. Suzuki’s PR team, hosted by Kevin Schwantz introduced the new GSX-S750 to the motorcycle media with a rainy ride in Austin, Texas. Early press reports are brief due to the rain-shortened test session, but they prove to be promising.
Bloomberg.com decided to take a look at all the motorcycles currently available and compile their list of the 13 Best Motorcycles for Spring 2015. At the very top of the list is the 2015 GSX-S750Z with what Bloomberg calls, “one of the greatest all-around engines on the market.”
While new Suzuki motorcycles like the GSX-S750 will get a good share of press cover this season, the GSX-R’s 30 Years of Performance celebration will gain media coverage, as well. Suzuki has 10 events planned this summer where Suzuki owners can gather to share stories of the legendary sportbikes. The events were kicked off alongside the opening round of the MotoAmerica Road Racing Championship, at the Circuit of the Americas in Austin, Texas. The next event will be May 16, 2015 during Virginia International Raceway.
“We’re excited to celebrate the GSX-R Anniversary and 30 Years of Performance throughout the summer months,” said Steve Bortolamedi, Communications Manager for SMAI. “It’s always fun to hear the collected stories of GSX-R owners around the nation, and to see the passionate support for Suzuki and the GSX-R brand.”
To further spur sales of all Suzuki motorcycles, scooters and ATVs, Suzuki created the Zero Excuses sales event to help consumers and dealers connect on any Suzuki model. This sales promotion gives consumers financing as low as zero percent or cash back up to $1,000 and covers a wide range of Suzuki models and model years.
With off-road riding and racing picking up in much of the country, Suzuki recently announced its 2015 MX Contingency program and schedule. It includes millions of dollars of contingency awards money, plus a nationwide race schedule that includes events from Florida to Washington state, and from California’s Mammoth Mountain MX to the New Jersey Race of Champions. Plus, the Suzuki Support Truck is back on the road again, traveling to amateur MX races to offer parts support and tech assistance to Suzuki riders in need.
From event support for fans and racers to new models covering street, dirt and ATV, Suzuki is well positioned for success in 2015.Click here for reuse options!
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