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Erik Buell shares statement on EBR closure

After reports were released last week that Erik Buell Racing had ceased operations, company founder Erik Buell took to Facebook to share his thoughts with EBR fans.

The following is Buell’s statement from the EBR Facebook page:

  • Thank you for the supportive posts, texts, and e-mails since the announcement that EBR has ceased operations. This is a difficult time, and your comments mean a great deal to me personally and also to the EBR team that has done such amazing work over the past few, intense years.
  • No doubt, it was an incredible ride, feeling like the longest qualifying lap ever. And, then, just when we knew we were about to set an all-time record, we tossed it in the last corner…
  • Keeping with racing analogies, now we need to get back on the track and look ahead remembering all the things we were doing right around so many turns.
  • Unfortunately, in the end, we tried to do too much with too little funding, but it doesn't diminish the accomplishments. We introduced the world class American super bikes of 1190RS, 1190RX and 1190SX, while at the same time doing revolutionary work for Hero on the HX250R, Leap, SimplEcity, iON, RnT and many others, plus concepts never publicly seen. It was great EBR innovation and design, and introduced new technology to Hero and its suppliers to provide a real kick start for them. But in the end all of this simply overwhelmed us, and for that we are sorry and saddened.
  • I want you to know that looking ahead my focus is 100% on helping the receiver best maximize the value from EBR to benefit all, and I will make every possible effort to get the new organization to where it can support the dealers and customers first, and then help find investment to get back to full throttle.
  • Thank you for your support, it means a great deal. Please stay tuned — I cannot predict the future, but always believe the best is yet to come.
  • Erik

The post from Friday afternoon has received more than 2,060 likes, more than 320 shares and a long running list of comments.

EBR 1190RS

EBR 1190RS



  1. Here's hoping some other mfr picks up the line and moves it forward. It would be a shame for all of Erik and Co.s work to be wasted. As someone who visited there frequently I can vouch that there are some very talented and experienced people there in East Troy.


    • Eric Buell is the original comeback kid and he never quits. I'm going to take advantage of the situation and buy the 1190 RS I've been lusting for at a discount. I suspect the investment from Hero may have had some issues.....


      • Erik is one of the great passionate product champions of our times.

        A fantastic engineer and clear thinker.

        Entrepreneurs thrive on success / failure cycles and we are all looking forward to Erik`s next chapter.


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