PSB staff completes Ice Bucket Challenge

Heather BrownAugust 21, 2014

Members of the Powersports Business team completed the Ice Bucket Challenge, which is designed to create awareness and raise money for the ALS Association.

After PSB national sales director Allison Gruhn was nominated by More Than Rewards, the PSB team decided to make the challenge a group effort, participating in both the challenge and making a donation to the ALS Association. Right to left are PSB national account manager Mark Rosacker, national account manager Dave Voll, vice president of powersports Amy Collins, event & custom media manager Susan Clement , national sales director Allison Gruhn, managing editor Liz Keener and senior sales manager Bernadette Wohlman.

To see More Than Rewards issue the challenge, click here.

As the Ice Bucket Challenge spreads, many powersports companies have participated, from aftermarket companies to service providers to dealers. In total, the ALS Association has raised $41.8 million from both existing donors and 739,275 new donors. The funds go the ALS Association’s efforts to assist people with ALS and their families, and toward a global research program seeking treatments and a cure. To donate to the ALS Association, click here.

Here are a few Ice Bucket Challenge videos we found from industry companies. Did we miss you? Share a link to your video in the comments section below.

Tucker Rocky Distributing

Levi LaVallee and TV host Carly Aplin