BMW Motorrad sales jump 18.3 percent in February

BMW Motorrad posted record sales in February with 8,098 motorcycles delivered to customers worldwide, an increase of 18.3 percent over the year-ago month.

Deliveries for January and February totaled 13,536, an increase of 16 percent.

“Following the successful start into the new year we have achieved a significant plus of 18.3 percent in sales in February. With a total of 8,098 vehicles sold, this February is the fourth record-selling February in company history in succession. Worldwide demand was satisfyingly high,” reported Heiner Faust, director of sales and marketing at BMW Motorrad.

The R 1200 GS remains BMW’s best-selling motorcycle, followed by the R 1200 GS Adventure and the R 1200 RT. In mid-March, the R NineT and the S 1000 R join BMW’s lineup.

Faust added, “Expectations for the season are optimistic based on our customers’ positive reactions and due to the successful sales figures of the first two months of the year.”