BMW Motorcycles posts impressive U.S. sales growth in 2013
BMW Motorrad USA reported a 17 percent increase in sales for 2013 — the second highest retail performance on record — with 14,100 units sold in 2013 compared to 12,100 units sold in 2012.
Worldwide, BMW Motorrad sales reached a record high for the third year in a row with 115,191 units, up 8.3 percent over the previous record of 106,358 units in 2012.
“New and loyal customers, a diverse product portfolio and a high performing dealer network continue to boost sales in the U.S. and make it BMW Motorrad’s strongest export market,” commented Hans Blesse, Vice President, BMW Motorrad USA.
BMW Motorrad’s double-digit growth in the U.S. was fueled by sales of the new, award-winning water-cooled R 1200 GS enduro. BMW’s best-selling motorcycle (both in the U.S. and worldwide) accounted for more than 2,000 U.S. customer deliveries, revving up demand for the boxer model line by nearly 20 percent.
Other growth contributors include the newly introduced F 800 GS Adventure and F 800 GT models, which earned accolades from journalists and praise from adventure riders alike. Meanwhile, BMW Motorrad’s first entries into the scooter segment, the C 600 Sport and C 650 GT, became category leaders and top many of the “Best Of” lists.
“As much as we are delighted with our performance in 2013, the coming year will bring even greater potential for growth with the introduction of five all-new 2014 models in the first quarter: the BMW R nine T, BMW S 1000 R, BMW R 1200 RT, BMW R 1200 GS Adventure, and the K 1600 GTL Exclusive,” Mr. Blesse remarked.
The BMW Group sales organization is represented in the U.S. through networks of 139 BMW motorcycle retailers.